Tuesday, October 24, 2017

The Secrets of a Successful Indie Writer: Interview with Margaret (Megs) Lashley

On November 7th, author Margaret (Megs) Lashley will release the final book in her “Val and Pals” series. Comprising five books over all, the romantic comedy series follows Val, a “redneck Bridget Jones” as she navigates life, love and losers on the Gulf coast of Florida. Lashley is currently working on a new series, which will be a science fiction comedy. Lashley is the most successful indie writer I know, and she’s agreed to share some of her secrets with me!

The “Val and Pals” series has been a whirlwind for you. When did you start work on the first book of the series? When was it released?

That’s a bit of a convoluted story. I wrote the first draft of Glad One in 2016. It released April 1, 2017, which is the birthdate of the protagonist, Val Fremden. However, after its release, I felt a prequel was in order, so I wrote Absolute Zero. It released a few weeks after Glad One.

What was your inspiration for your characters?

The characters in my novels are part me, part people I wish I was, and part people I’m glad I’m not! I find inspiration everywhere, but my family and people I’ve met during my travels have given me a wide net from which to draw ideas.

You released a prequel after the first book. What made you decide to write it?

I wrote Absolute Zero because I wanted to not only entertain readers, but inspire them as well. The main character, Val, starts her life at rock bottom in Glad One. But I felt I could offer more insight and empathy for Val if people understood her journey from riches to rags. They might understand her moods, thought processes and actions more, and see her as more than a one-dimensional, funny character.

Tell us something about your writing process. Are you a plotter or a pantser?

I am SO a pantser. Every once in a while, I try to plot out things, but more often than not, the characters in my novels hijack my efforts and force me to write chapters full of dialogue before I know what’s happening. Having said that, I feel I many have found a happy medium with “fat outlining.” I just finished a 5,000-word outline for the first book in my upcoming sci-fi series. In it, I outline scenes one by one, and write down any dialogue that comes to me at the time. I’m hoping this will help me keep on track while not getting stifled by the rigid demands of dry, plot-point outline.

How long does it take you to complete a book? What is your editing process like?

Glad One took me almost a year. Absolute Zero, three months. While writing the Val & Pals series, I found a rhythm that helps me write cleaner and leaner. Now I can finish a first draft in six to eight weeks, when I work full time on it. The first two books I hired a professional editor. Her work was extremely helpful in finding a structure that worked. Now I used a dedicated team of BETA readers who provide specific feedback on a wide range of things, such as flow, dialogue, pacing, consistency, satisfaction of endings, etc. Editing is, in the end, one person’s opinion. I enjoy gathering a wide range of feedback from my BETA team of readers who specifically enjoy this genre. I feel it is a well-rounded approach.

Did you begin book one knowing you were going to write a series? If not, what made you decide to expand the idea?

I really didn’t have a series in mind, but Val wouldn’t let me rest. She had a lot to say, and I let her keep talking. The series follows her from riches to rags, then back to riches. But the new riches aren’t necessarily monetary. Val wanted to tell her story of personal growth, too. From jaded victim to finally taking control, assuming responsibility, and learning to love again…especially herself.

At what point did you know you would stop with five books? Did you always plan on having the ending that you did?

I didn’t know how long it would take Val to get to the emotional end of her journey. She surprised me. I thought it would take six books. But she was ready at five. I love the ending of book five. She said her own goodbye, her own way. I have to confess, I miss her already.

You’re one of the most successful self-published authors on Amazon. What do you think is the most important factor to your success?

The most important? Gee. That’s the problem I’ve run into. I realized that EVERYTHING is important. The first challenge, of course, is to write a good book. The second challenge is to climb out of obscurity. On Amazon, that means you’ve got millions of other books to climb over! I suppose the third thing is determination. And fourth? Education. I’ve learned so much about publishing and marketing this year that I should have earned a degree!

How do you balance your time between writing and marketing?

Badly. I write some, market some, read some, network some. I usually start my day by doing any immediate marketing chores. Next, I write for several hours, then I might take a break and read other authors in my genre. If I feel like it, I write some more. If not, I look for other marketing and networking opportunities.

What platforms do you use to reach your readers? Which has been the most popular?

I use Amazon ads, mostly. They work well, when they run. But that in itself is unpredictable. I have done paid promotions like Fussy Librarian and Ereader News Daily. They are especially good for discounting books during a new release. I also have a popular newsletter. People can sign up for it on my website or Facebook page. Speaking of Facebook, I just finished a course on setting up a Facebook store and reaching folks more with interesting posts. I plan to do more of that in the coming weeks.

How do you come up with new material to keep your platforms fresh?

Well, my books are humorous women’s fiction. I’m guilty of reposting things that I think are hilarious. But I plan to beef that up, following the marketing course I just took. Today, for example, I posted a wonderful review I got for Glad One. I also plan to ask my Facebook and Newsletter fans what they’d like to talk about.

Tell us something about your new series. How did you get the idea to delve into sci-fi comedy? What is your protagonist like? What kind of research have you been doing to develop your ideas?

Humor is a great love of mine, but it’s not a huge genre for readers. I LOVE sci fi, which has a big genre following. So I thought, why not blend both of my loves? My series is yet to be officially named. I’m toying around with title ideas and character names at the moment. But my characters will be funny – and flawed – you can bet on that! To get into the sci-fi mindset, I’ve been reading a lot lately. I find John Scalzi’s books like Red Shirts both funny and satisfying. (This is my goal.) I’ve also read silly sci-fi satire like Douglas Adams’ Hitchhiker’s Guide to the Galaxy and the Space Team books by Barry J Hutchinson.

Do you have a target date in mind for the first book of your new series?

I wish! I’m hoping for perhaps February or March of next year. Knowing what I’ve learned this year, I want to have a lot more things in place before I launch.

For a new writer about to embark on a self-publishing journey, what’s the most important piece of advice you’d give?

Expect to work hard. Read books on your craft. Join writers’ groups for support and critique. Don’t take criticism personally. Learn from it instead. And take as many courses on self-publishing and marketing as you can. Also, find Facebook groups with writers in the same genre as you. They have great advice to share. And, most importantly, they help you remember you’re not alone in the journey. Good luck!

Thank you for spending time with us, Megs! Five books in the same calendar year is an amazing accomplishment. But I wouldn't be surprised if you managed to produce ten books in 2018! Looking forward to the last book in the Val and Pals series, and the funny new sci-fi one!

Check out Megs' books on Amazon:
Absolute Zero
Glad One
Two Crazy
Three Dumb
What Four

And her social media sites:

Sign up for her newsletter on her website

or on her Facebook page

You can also find her on Amazon

BookBub

and Goodreads

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